Wait, Another Postage Hike?
Yes. On July 13, 2025 the price of a First-Class Forever stamp leaps from 73¢ to 78¢ and Marketing-Mail averages climb ≈ 7.4 %.
Why the Postal Service Keeps Raising Prices
Shrinking Mail Volume
Fewer bills and letters flow through the system each year, so USPS spreads fixed delivery costs over fewer pieces.
The “Delivering for America” Plan
USPS pledged to erase multi-billion-dollar losses by 2030. Twice-a-year adjustments (every January and July) are baked into that roadmap.
Inflation & Labor Costs
Fuel, paper, and wages have all spiked since 2020. USPS can’t print money, so it prints new rate cards.
Network Modernization
Sorting-center consolidation, new package hubs, and electric-vehicle fleets require front-loaded capital.
Legacy Obligations
Retiree healthcare pre-funding still drags on the balance sheet, despite 2022 reforms.
How Jurassic Marketing Keeps Your Mail Profitable
| Challenge | Our Counter-Move |
|---|---|
| Higher Base Rates | We presort, barcode, and use every tool available to us in order to shave up to 24 % off retail postage before the first stamp roars. |
| Twice-a-Year Hikes | We run “Beat-the-Hike” production windows so you can mail at the old rate (or capture added reach) before every price change. |
| Wasted Pieces = Wasted Dollars | Our data hygiene & NCOA process scrubs undeliverables, typically cutting 4-6 % off list waste. |
| Heavier Formats Cost More | Smart format engineering—think 6×9 postcards or 2-sheet letters—keeps weight under key thresholds without gutting response. |
| Diminishing Response Rates | We pair direct mail with trackable response mechanisms to make sure your mail has the impact you want. |
| Budget Shock | When postage increases mid-campaign you will find us with transparent increases: postage at actual USPS cost + fixed 5 % processing fee—no surprise mark-ups. |
Your Action Plan
Book a Slot – Our presses are blocking out “pre-hike fast-track” capacity now through July 12.
Refresh Your List – Let us run a free deliverability audit.
Test a Postcard Split – Lighter format, same roar.
📞 Call 309-767-0004 or text us to grab your spot before the meteor strikes.